Still Don't Get the Difference Between Social Media and Traditional Marketing? |
| Tuesday, 09 June 2009 00:00 |
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When I talk with people about using social media for marketing, I have compared traditional marketing to the loud and obnoxious guy at a party who just wants to talk about himself and all the great things he has accomplished (you may recall I have also used this analogy for companies that use Twitter but don't follow other Twitterers--this is consistent as those companies are trying to force traditional marketing methods on social media).
Social media is more like Keith Ferrazzi might be at a party. He takes time to get to know people and learns what really makes them tick. He listens to their goals and dreams--and then offers to help them achieve them. This video, which I saw via The Altimeter by Charlene Li this morning, uses another great analogy: the break-up. Take a look. You'll laugh, you'll cry, and you might even understand social media and its benefits just a little bit better.
Alli Gerkman is an attorney who left the practice of law to organize continuing legal education (CLE) conferences. She recently joined Colorado Bar Association CLE to lead the organization’s online strategy. Alli started an events-focused blog in early 2008 (www.nextgenerationevent.com) to create a discussion about how to raise the bar for tomorrow’s events by focusing live events on attendee experience and by recognizing when an event might be better off online.
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