That is, of course, a question of the black art of Search Engine Optimization (SEO).  There are are a lot of people selling snake oil on this subject and a lot of people who do ethically suspect things like keyword stuffing, hidden text, and creating multiple phoney linking sites to make it appear that your site has more Google-juice.

The truth is, you can do a lot yourself to boost your sites ranking in Google.  Google even tells you how:  Google's Search Engine Optimization Starter Guide. 

Another great article for lawyers thinking about how they can avoid the snake oil and get real SEO that works is The Myth of SEO and How to Do-It-Yourself from the Firm Marketing blog.  The Firm Marketing blog folks recommend:

• Use Tags
• Use Keywords
• Have Good URL Links
• Have a Site Map
• Create Easier Navigation
• Use Google Analytics
• Have Webmaster Tools
• Use a Website Optimizer Tool

For the compete article and explanations about how you can implement all of these things on your website, go to:  The Myth of SEO and How to Do-It-Yourself.

- Peter H. Berge

Comments (0)

Subscribe to this comment's feed