How David Beat Goliath is the Story of How Solos Thrive

Carolyn Elefant runs the My Shingle blog.  It is a great blog for solo and small law firm lawyers.  She has noted, and I have say I have seen the same, that many solo and small lawyers are doing just fine through these tough economic times.  She has a good post about the David and Goliath nature of story:

How is that solo and small firm lawyers are thriving at a time when biglaw is crumbling?  Why does the the spirit of optimism still prevail among most solos even as our large firm colleagues experience hopelessness and panic?

Over the past few months, I've pondered these questions, but I've never seen the answers articulated as powerfully as in this inspiring New Yorker piece by Malcolm Gladwell, forwarded to me by a reader, on How David Beats Goliath. (Full disclosure: I'm a raving Gladwell fan as evidenced by earlier posts, here and here).  As Gladwell explains, David beats Goliath for the same reasons that solos succeed:  (a) by playing by their own rules  and (b) through sheer grit and dogged effort which trumps ability every time.

For the full article:  How David Beat Goliath is the Story of How Solos Thrive.

- Peter H. Berge

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