Do you use Google AdWords to help drive traffic to your website? (If you don't you should think about looking into it as it is a relatively cheap and effient way to drive traffic, but that's another post.) If so, Google has some tips about how to get the most out of AdWords.
When I talk with people about using social media for marketing, I have compared traditional marketing to the loud and obnoxious guy at a party who just wants to talk about himself and all the great things he has accomplished (you may recall I have also used this analogy for companies that use Twitter but don't follow other Twitterers--this is consistent as those companies are trying to force traditional marketing methods on social media).
Larry Bodine is certainly a well respected guy in the world of legal marketing and it seems he really does not like Twitter! I have to say, I disagree.
Small Firms and Solos have a great pitch to make to businesses who have previously been using high priced big firm lawyers: We can do your work better and cheaper.
Do you use 
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