6 Lawyer Marketing Lessons from Braveheart

Jeff Berman in the Lawyer Marketing Blog caught the movie Braveheart on TV recently and it spurred him to further thoughts about lawyer marketing.

Apparently Jeff is quite the fan of Braveheart, he has seen it fourteen times!  First a video, then his lessons: 

1. People respond when you address their needs and problems, not when you talk about your skills.
2. Be passionate about what you are doing
3. Build relationships
4. Have a plan and be ready to adjust
5. Give people a reason to talk about you

What's the 6th lesson?  For that and Jeff's full thoughts:  6 Things Braveheart Taught Me About Lawyer Marketing.

- Peter H. Berge

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