3 Steps to Jump-Start Your Legal

Our friends at Lawyerist.com have a great quick post on legal marketing from Karin Conroy of Conroy Consults:  3 steps to jump-start your legal marketing.

Karin writes:

When researching a marketing plan for your law firm, Google will provide you with hundreds of options with 15 or 20 involved steps to follow. While that is great in theory, it makes the process of developing a marketing plan overwhelming.

Lets cut it down to three realistic items that are essential to consider and critical to your sustainable success. Bringing it down to the basics, here are the top 3 things you really need to consider and plan:

Her three things to consider and plan are:

1. Your maket (positioning)
2. Your message (promotion:  method, frequency)
3. Your measurement (awareness adn response).

For the rest of the article and Karin's full description and thoughts, go to Lawyerist.com:  3 steps to jump-start your legal

Karin Conroy has an MBA (emphasis in marketing) from the only UC in the OC (UC, Irvine). Combining her background in design, she provides creative and strategic development for law firms, small businesses, and nonprofits through her consultancy, Conroy Consults.

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