Finances

by Paramjit L. Mahli

Back in the old days, law firms were built on "old-boy networks" and schmoozing over cocktails at the golf course. But those methods are no longer in Vogue in the 21st century. Instead despite firms closing and laying off attorneys daily, there are firms who are seizing the marketing opportunities. These firms are discussing about profile building, and brand equity rather than gin and tonic. They understand differentiating yourself/law firm is very important. Differentiation helps not only with bringing in new clients BUT helps with attracting and retaining good staff.